78 www.gogreen-project.eu ▪ 20-35 minutes for the group assignments and the trainees’ preparation to get involved in the role-playing simulation ▪ 30-55 minutes for the actual role-playing/simulation activity, presentations and negotiations (duration depending on the number or roles/groups/participants) ▪ 60-75 minutes for the debrief and reflection process (debriefing discussion) Scenario Script Case The scenario focuses on a business unit that specializes in advertising. The so-called marketing agency aims to produce high quality advertising products and services for small- and large-scale organizations of various kinds (e.g., telecommunications, manufacturers, technology products, etc.). They are responsible for the pre- and post-production of commercial and non-commercial advertisements as well as digital marketing practices, being external collaborators with the relevant organizations. The company is located in Nicosia, the capital of Cyprus. There are more than 60 people employed as permanent staff, including employees working in managerial positions (e.g., account directors, online advertising directors), creative development posts (e.g., copywriters, copyeditors, photographers, graphic designers) and broader marketing positions (e.g., media specialist, communication officers, digital marketing specialists). Staff with short contracts might also be hired during a media campaign. The company has expanded its activity both within the country and beyond, sealing collaborations with various EU companies. The company owns large offices in the city center but some part of the permanent staff can also work remotely, depending on their duties and responsibilities. The company also owns facilities for production of TV spots, and they possess relevant equipment, from office-based material to IT/digital equipment for possible campaigns. While working in various NGO campaigns related to climate change issues, the marketing agency decides to alter the practices followed by the staff within the company to be in line with a sustainable mission that they advertise (after all, they are advertising climate change action campaigns for other businesses-customers). Since the staff comes from different backgrounds that vary a lot, the company wishes to invest in corporate training that focuses on its staff behaviour. More specifically, employees will be trained on how to integrate energy-saving and waste reduction practices that will eventually benefit the company itself by providing opportunities for cost reduction. In this way, they will create a cost optimization culture within the company and harness cost reductions to improve the overall corporate strategy. Along with that, the company intends to focus on improving its Corporate Social Responsibility strategy, reputation and profile, by adopting a more responsible way of action. This will lead to an improvement of its respective CSR image in the market. Following a strategic Corporate Social Responsibility, the company will be able to reduce its ethical, environmental, and social impacts to achieve a sustainable goal and common mission among its staff.
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