81 www.gogreen-project.eu Case Flow First, the facilitator/trainer introduces the case, then describes the key contextual details of the scenario and provides detailed information about the role-play technique and the roles/characters to be played. Then the trainer assigns roles to participants and passes them Role cards and Question Sheets for Roles to study for 10-20 minutes. Once the role-play starts, the scenario’s business owners initiate the talking. This group attempts to negotiate with other groups, supporting the business interests. The rest (i.e., the managers and the staff) engage in role-playing, by answering specific questions that are asked to each group/delegate, to facilitate discussion. All participants are allowed to have the floor and advise their group delegate both before and during the role-play, adding useful key-points in the discussion if and whenever necessary. The first phase of negotiations will lead faster to the participants’ final decisions about the scenario. Such questions are: ● [for marketing agency business owners] What are the corporate values regarding sustainability? In which ways can we create a culture within our company that will reduce the business environmental footprint (i.e., infrastructure changes)? Can we decide on a specific goal for sustainability, along with the managers and the staff? How can we ensure that our staff follow green practices in their everyday working environment (i.e., monitoring mechanisms)? Can we promote training practices that will lead to cost reduction (i.e., leasing)? If yes, what will the specific measures be? Which are the internal organizational actions, related to GHG emissions and waste management, which once applied can improve the CSR of our company? Which external CSR practices/initiatives can we follow, involving the staff, to create a stronger brand image and corporate reputation? ● [for marketing agency managers] How can we involve the staff in creating a common strategy for energy saving and waste reduction (i.e., introduction of a ‘green ideas’ box for their suggestions)? Which actions need to be done to ensure that the staff will follow and internalize/adopt these practices (i.e., increase of engagement)? How should we train the staff? How can we evaluate our CSR? What are the benefits of having a CSR strategy? What should be included in the CSR strategy to increase our respective market image? In which ways can the staff be involved in the CSR strategy? ● [for marketing agency staff] What are the personal values we have regarding sustainability? Which sustainable actions can be followed in our everyday professional lives to reduce energy consumption and waste production (i.e., installation of automatic lighting)? Which are our needs in terms of training opportunities? Can we provide solutions to the key stakeholders regarding the CSR strategy of the company in which we operate? Is it possible to maintain these actions over a long period of time? The above questions are useful as a guide/support/reflection for the simulation training and they do not need to be explicitly answered by the participants. Towards the conclusion of the role-playing (and surely after the discussion/negotiations have proceeded well and have reached at a satisfying level close to what had been initially anticipated), the
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