www.gogreen-project.eu This project has been funded with support from the European Commission. This publication [communication] and all its contents reflect the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. [Project number: 2020-1-CY01-KA202-065983] Scenarios Script 1. Business as Usual (No change at business policy) A medium-sized accountancy company, providing cost-effective solutions, had a good reputation until recently regarding the quality of the services provided. Yet it is becoming a low-tech operator, not embracing technology or sustainability practices like its competitors. This starts to impact on customer retention and is not attracting new business clients. Its reputation is declining along with its CSR profile. It has no sustainability plans in place and is not moving towards a green business model. Its business practice is heavily reliant on paper, employees use paper to record every client engagement and transaction. People in the company are excellent record keepers and large consumers of paper and paper products. The company’s lack of investment in ICT and e-conferencing facilities has brought a high estimated carbon footprint. 2. The Company decides to invest in GHG Management – Energy Savings An agricultural SME in Greece has been dealing with wine-making and olive oil production and trade. Due to a change in the national business legislation about climate change, the company sees that GHG emissions and energy consumption are borderline legal. Hence, there is a high possibility in the near future to receive a financial penalty-fine for that. Also, the amount of waste produced by its activity has caused environmental deterioration in the regional ecosystem, which has been noticed by some nearby residents, partners and local authorities. The company decides to invest in GHG management and energy savings in order to mitigate the climate change impacts and improve its environmental footprint, rectify potential negative effects, guard its reputation and image, retain a decent level of collaboration with its stakeholders and stay on course towards sustainability and growth. 3. The Company decides to invest in staff behavior about GHGs emissions and waste An advertising company that operates in Cyprus decides to alter the practices of its staff to be in line with a sustainable mission. It wishes to invest in corporate training with focus on its staff behavior. Employees will be trained on energysaving and waste reduction practices that will benefit the company in terms of cost reduction and will create a culture of cost optimization and cost reductions to improve the overall strategy. Also, the company intends to focus on improving its CSR strategy, reputation and profile, by adopting a more responsible way of action. This will lead to improving its respective image in the market.
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