151 www.gogreen-project.eu Role Cards Role [1]: The Business Owners This scenario’s Business Owners are also the Management of the company and have the mission to make decisions and set policies that are in the best of their company’s interests. In their daily operation, the main objective is to manage the financial matters of the business (annual budget, revenues and expenses monitoring, payments and wages, profit returns to the shareholders, etc.) and manage the permanent and temporary staff and operations (supplies, production, sales, distribution, marketing and promotion efforts, communication, CSR etc.). In the long term, the Management (owners) is in charge of the strategic planning (goals, opportunities and investments), responsible for shaping and applying policies, coordinating procedures, representing the company externally/publicly, and engaging the staff into corporate operations and decision making. The current owners (management) have adopted a more innovative thinking and strategic vision for the business than the previous generation and are much more conscious of the effects and impact on the environment of their business operation and function (GHG emission, energy consumption, production of waste, fertilizers and pesticides) and the goals of their term of office is to reduce costs of operation, mitigate climate change impacts and improve the environmental footprint of the business. At the same time, they strive to ensure the continuous education of the staff in line with the cutting edge of proper utilization of land, equipment/technologies, environmental protection, and tomato growing/production/processing. They are interested in creating a culture within their staff that aligns with universally accepted goals aiming to reduce the business environmental footprint. It is a priority to educate the staff in applying green practices in line with a common goal that they have all established. This will increase the company’s CSR and improve its brand image at the market. Last but not least, the Business Owners should always keep in mind that the business budget is not without limitation, and they need to strive for the most cost-effective path in every short- or long-term decision they make. All these together will eventually lead to cost reduction and increase both the company and staff benefits. Role [2]: The Environmental Expert In this scenario, the Environmental Expert is an external professional working as an Environmental Consultant for a private consultancy firm. He/She is an expert who can assess and monitor the impact of any activity on the environment, identify environmental issues, and provide solutions. The environmental consultant can help companies to address environmental issues and reduce their environmental impact in areas such as water, air and soil contamination, waste production and management, etc. having extensive knowledge on environmental regulations and current legislation, along with the scientific knowledge and technical expertise to perform environmental analysis, assessments and recommendations. The consultant is also well aware of any local, regional, national and EU financial funding opportunities for green/sustainable transitions for agri-food business.
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