137 www.gogreen-project.eu Questions for Role [2]: The marketing agency managers ● How can we involve the staff in creating a common strategy for energy saving and waste reduction (i.e., introduction of a ‘green ideas’ box for their suggestions)? ________________________________________________________________________________________ ________________________________________________________________________________________ ● Which actions need to be done to ensure that the staff will follow and internalize/adopt these practices (i.e., increase of engagement)? ________________________________________________________________________________________ ________________________________________________________________________________________ ● How should we train the staff? ________________________________________________________________________________________ ________________________________________________________________________________________ ● What are the benefits of having a CSR strategy? What should be included in the CSR strategy to increase our respective market image? In which ways can the staff be involved in this strategy? ________________________________________________________________________________________ ________________________________________________________________________________________ ● How can we evaluate our CSR strategy? ________________________________________________________________________________________ ________________________________________________________________________________________ Questions for Role [3]: The marketing agency staff ● What are the personal values we have regarding sustainability? ________________________________________________________________________________________ ________________________________________________________________________________________ ● Which sustainable actions can be followed in our everyday professional lives to reduce energy consumption and waste production (e.g., installation of automatic lighting)? ________________________________________________________________________________________ ________________________________________________________________________________________
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