132 www.gogreen-project.eu − organizational opportunities for sustainability awareness − ways the business staff can contribute to saving energy and reducing waste production − the contribution of staff training to the reduction of enterprises’ costs that are related to energy consumption − the practices that can raise the awareness of business staff about reducing energy consumption and waste production − opportunities to improve the CSR of your company through internal and external organizational CSR actions related to GHG emissions and waste management and Develop your key interpersonal competencies and skills such as: − Critical thinking − Problem-solving based on real-life scenarios − Negotiation skills − Collaboration − Judgment and decision-making Scenario The Company decides to invest in staff behaviour about GHGs emissions and waste The scenario focuses on a business unit that specializes in advertising. The marketing agency aims to produce high quality advertising products and services for both small- and large-scale organizations of all types (e.g., telecommunications, manufacturers, technology products, etc.). They are responsible for the pre- and post-production of commercial and noncommercial advertisements as well as digital marketing practices, being external collaborators with the relevant organizations. The company is located in Nicosia, the capital of Cyprus. There are more than 60 people employed as permanent staff, including employees working in managerial positions (e.g., account directors, online advertising directors), creative development posts (e.g., copywriters, copyeditors, photographers, graphic designers) and broader marketing positions (e.g., media specialist, communication officers, digital marketing specialists). Staff with short contracts might also be hired during a media campaign. The company has expanded its activity both within the country and beyond, sealing collaborations with various EU companies. The company owns large offices in the city center but some part of the permanent staff can also work remotely, depending on their duties and responsibilities. The company also owns facilities for production of TV spots, and they possess relevant equipment, from office-based material to IT/digital equipment for possible campaigns. While working in various NGO campaigns related to climate change issues, the marketing agency decides to alter the practices followed by the staff within the company to be in line with a sustainable mission that they advertise (after all, they are advertising climate change action campaigns for other businessescustomers). Since the staff comes from different backgrounds that vary a lot, the company wishes to invest on corporate training that will focus on its staff behaviour. More specifically, employees will be trained on how to integrate energy-saving and waste reduction practices that will eventually benefit the
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